Today is Mother's Day or "Mothering Sunday" in the UK. Of course, Jason's 'mum' is English so he is obliged to observe Mother's Day today (though when he lived in the States he would observe it in May - even when she was living here!). However, so as not to miss out on card-buying opportunity - they certainly won't still be selling Mother's Day cards come May - I accompanied him to the Clinton Cards shop down the street.
I have been receiving greeting cards from various people on this side of the pond (mainly Jason's mom & aunt) for several years now. I have always been amused by the specificity of the greetings available. For instance, one winter I think we received a card that read: 'To a special nephew and his fiancée on the Christmas before their wedding.'
Today I really liked this one: 'For my beautiful fiancée on Mother's Day'. I mean, really. Imagine the market for a card like this. This is specifically for a man, engaged to be wed, who has a child with the woman to whom he is engaged. There are obviously many unwed parents, but this one captures the market of those who are officially planning to marry. In printing these cards, they assume said man will spend enough time looking for a card for his baby mama-fiancée to find this particular card. I question the business sense in creating such niche products, but at least greeting cards do not expire; this can be trotted out next year for the new crop of engaged dads.
And on that note, Happy Mummy Day to all the Mums out there! (Any Moms will have to wait til May for their greeting.)
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